In the time when carriers struggle with the fear competition of, not only other operators but also emerging Over The Top players, it is extremely important for the carrier to have a flexible service creation and delivery, allowing them to quickly deliver new innovative services with flexible business models and with optimized investment and operational cost. It is a fact, that existing, legacy service delivery platforms are not capable to serve the current demands any more and with high operating costs are becoming a big burden for the carrier, delaying the required changes. New approaches are required in order for the carriers to stay competitive in the world of globalization and price pressures.
Beside price, added value services are the main differentiator toward competitors, enabling carrier to attract new subscribers as well as to increase satisfaction and loyalty of the existing users and consequently decrease churn. In addition, carrier should be able to deliver new services quickly and with the agile approach. Following the successful Internet model, it should be possible to innovate quickly, test new service on the trials with limited number of users and with reasonable cost and go in production only with services proved to be successful during the trial period.
Legacy Service Delivery Platforms are very costly to maintain and are even reaching end of support or end of life cycles. In some cases, platforms are based on the proprietary hardware that even increases the maintenance cost. Operational cost comes not only directly from usually very high maintenance and support fee and complicated operations that requires a lot of time, but also due to complicated and even duplicated network architecture. It is clear that such platforms should be replaced as soon as possible, but carriers are uncertain what is the alternative and are afraid of the challenging migration from the existing IN platform that is used by all users to the new one.
With transition to IMS and VoLTE, carrier can not afford to deliver to VoLTE users lower level of service than to the 3G users. Existing IN services should be reused also in the IMS network and enable IMS/VoLTE users to benefit from the proven services that are already being offered in 2G and 3G networks. At the same time new service delivery platform should bring numerous possibilities for innovation for the legacy and VoLTE subscribers.
To efficiently solve above mentioned challenges, Deverto offers an unique approach where majority of services that are needed by the operator can be provided just with configuration changes on the platform. No development competences are required and most common services can be prepared using ready to use templates. With Deverto Tequet Service Platform, carriers will differentiate toward competitors with advanced services, faster time to market and reduced cost of the service.
To learn more details about different approaches how to increase profitability of the services and how to benefit from Deverto Tequet Service Platform, please download the technical paper How to Increase Profitability of Services in Telecom Networks.